7 Ways to Market Your Content Globally and Locally

October 4, 2017 | Author: | Posted in Social Media Sites

Do you seriously think writing good quality web content will get you readers just like that?

Unfortunately the internet is full of good content so how would people get to “the good” content of yours?

That is exactly where modern inbound marketers chip in, now let me give you a fool’s idea about what they do!

Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience — usually online — the goal of which is to attract new customers.

Not just online, here we will try to go deeper on the local marketing business too!

Now before you start asking me to blabber about what is an ideal content strategy, I should probably tell you why it is needed at first place!

Content marketing! Um… why?

Why you should be bothered about content marketing and what’s it that you will extract from it?

Especially when considered alongside marketing programs that provide more immediate gratification — like list purchasing, Pay-Per-Click, or trade show marketing that deliver names and email addresses in mere minutes. Often, content marketing is used when businesses realize those programs as either ineffective, too expensive, not salable, or all of the above. Here’s what I mean, using the “vacuum cleaner” example above for demonstrations.

Let’s say you’re using Pay-Per-Click as your primary means of generating leads for your business. You need more leads, and decide to bid on the term “vacuum cleaner” for $1.5 a click. At the end of your month-long campaign, you generated 1,000 leads and spent $10,000, not bad right?

But what about next month? You will have to spend $10,000 again. And again. And again. That is, if you want the leads to keep coming! Now let’s contrast that experience against, say, blogging.

You write a blog post about your vacuum cleaner, and included a link to the tool in the post so people can try it for themselves. Let’s say the visitor-to-lead conversion rate is the same on this blog post as it was in your Pay-Per-Click campaign — 2%. That means if 100 people read that blog post in your first month, you’d get two leads from it. But your work is done now. And over time, that one blog post you wrote years ago will continue to generate leads over, and over, and over, every single month. And not just that blog post,every blog post you write will do the same.

So which one do you think is more salable, efficient and what we say “good for the business”?

I’ll let that slip into your good judgment!

Well now you know pretty much about “why” but the question still remains unanswered, how?

That how is probably going to be the worst of its kind when you don’t know about your targeted market!

So, “what about it”?

“What about what”?

“Content marketing strategies”?

“Yeah! What about them”?

“Stop with your bad sense of humor, just tell me already”!

OK as you already know that I have a bad sense of humor, what you are about to witness is a much worse explanation of How to market your content in local and global market!

For global and local market these are the steps in order to build a good enough content marketing strategy.

Substance

Just like the elemental substances of the nature, the term in content marketing refers to the type, topics it will address and the style used in writing that piece of content!

Communication is the key to save and reform your business, need and solution depends on it!

Structure

The structure of anything in this mortal world has to be defined and it helps us to have a better understanding of it!

The structure is nothing but formatting, organizing and ultimately meets the eyes!

The structure also deals with providing access permissions to the users who are going to interact with it!

Before designing the structure keep in check for the deciding factors such as accessibility, utility and uniformity, it will help you safeguard your content!

Workflow

Designing workflow includes tools and process upon which your content is manufactured!

A good example of efficient workflow is splitting up your content into different areas and attributing a certain area to particular user or group, allowing them to have access and responsibility over everything in that sector. This allows a larger degree of accountability and helps to ensure that the quality is maintained and the content is effectively managed.

Governance

How the top level decisions of content marketing strategy are performed along with how the various alterations are passed down through the lines of communication, that is pretty much governance!

Just because it comes at last doesn’t have to mean that it is not important at all, without good governance countries got destroyed!

Think your content stand a chance when North Korea and Syria collapse!

If the proper decisions must have been taken at right time, these great countries wouldn’t have to suffer such great losses!

Pardon me for dragging you in this lonesome emotional business of mine, we all are watching them suffer so my humble request to you is don’t turn a blind eye towards the refugees!

Anyway, to save your content from this jeopardy, key decisions must be taken and communicated quickly and in an efficient manner!

You might need to make some extra arrangements in order to bring the delicious food on the table of locals, such as

Feature local experts in your blog

To woo the locals, you can go with the strategy of featuring some local experts related to your niche.

Like I did by featuring quotes of Oscar Wilde, Helen Keller, Martin Luther King Jr. etc.. Though tangential but it surely did me favor!

I know you would not want to exploit their emotions so go with the experts related to your niche, only!

Suck out the opportunities right out of throat

Didn’t get it?

Well that simply means to look out for any chance of attention!

See, I just gave you a live example of how to intrigue people!

No? Well I’m definitely not the very best to satisfy explanatory purposes! Told you before!

To not suck at business and to suck out the opportunities, here’s what you can do!

Become an event sponsor!

Attend trade shows!

Donate goods or services to serve greater gods!

These are not only good networking opportunities to build brand awareness, they’re also great fodder for content creation. Take and share pictures from an event and create blog posts about the experience.

Encouragement on social media

Display some of the featured comments on your blog post both positive and negative!

Why include negative also, simply to not look fake!

Don’t worry about whether to choose paid option on social media or not, choose it straightaway!

Believe me it will serve your business greatly!

I don’t know if you followed me till here or not but if you did then exploit my advises and just use it wherever you think it applies!

Cheers!



Source by Arpit Toshniwal

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