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Benefits of Ethnic Marketing: Growth, Untapped Market Segments and Amp – Increased Profitability

July 25, 2017 | Author: | Posted in Marketing

The face of Canada has changed dramatically over the last 20 years. So has ethnic marketing. Statistics Canada reports more than 200 ethnicities are now represented in this country. Immigration accounts for more than 50% of our population’s growth, and will more than likely double by 2025. Entrepreneurs should be pitching the product and service …

3 Key Steps To Starting A Digital Marketing Strategy

July 25, 2017 | Author: | Posted in Marketing

A successful digital marketing campaign is the dream of many business owners. With the help of this campaign, businesses won’t have to sleep and commerce can flow anytime and anywhere. Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. A typical …

Implement the "5Cs" Strategy Into Your Digital Marketing Mix

July 24, 2017 | Author: | Posted in Marketing

Marketing in the digital space has evolved immensely over time. There has been an explosion of new processes, new communication technologies and new marketing channels to advertise and promote your business. It’s a big change now! Everybody is utilizing digital marketing tactics to reach out to their customers, you have to re-invent your strategy to …

8 Objectives of Experiential Marketing Campaigns For Brand Experiences

July 24, 2017 | Author: | Posted in Marketing

Experiential marketing is evolving and maturing. Some experiential marketing campaigns are more successful than others. That’s why it is important that best practices are clarified. And industry generated benchmarks for success are vital. I have created experiences to help our clients meet their customers’ needs for involvement – and at the same time accomplish marketing …

The 3C’s and 4P’s of Outdoor Marketing

July 24, 2017 | Author: | Posted in Marketing

When I was working on my MBA, I took a very insightful class called Marketing Strategy that drilled the concept of the 3C’s and 4P’s into my brain. If you have not heard of this marketing concept, briefly reviewed, it is understanding your Customer and understanding the strengths and weaknesses of your Competition and your …

7 Skills Needed to Be a Sport Marketing Director

July 24, 2017 | Author: | Posted in Marketing

There are many skills needed to be a successful marketing director in the sports world. After referencing some job descriptions and people in the sports industry, the seven skills I found to be most important are: Organizational Skills- Must have strong ability to organize material and personnel while maintaining attention to detail. Written/Oral Communication Skills- …

7 Simple Key Principles of Relationship Marketing to Attract Lifetime Customers!

July 24, 2017 | Author: | Posted in Marketing

Most of business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients. To succeed in your business, your main goal should be to build a responsive email list of lifetime customers from your targeted market who …

The Definition of Offline Marketing and How You Can Use It to Enhance Your Online Presence

July 24, 2017 | Author: | Posted in Marketing

Offline Marketing in a Nutshell The definition of offline marketing isn’t difficult to grasp, since it’s the very same marketing strategy that was traditionally used before online marketing came into widespread use. Before online marketing monopolized the marketing landscape, becoming the primary means most businesses use to promote their products and services, traditional marketing methods …